With the rise of Internet social media platform have become more than just a medium of communication, today every major company has a social media account at least in Facebook, Twitter or Instagram. It has become an integral park of marketing strategy of any company. While web-based social networking isn’t the solution for online marketing issues, it can assume a considerable part in getting you generous outcomes.

Direct benefits of social media include straight forward interactions with fans, consumers etc in order to understand consumer needs and preferences better and more efficiently. Many companies pay hefty amount to social media giants such as Facebook to display their advertisements.

When a company creates a social media account and connects with its follower they would view the company’s content and share it with their peers who would then share it with others thus creating a multiplier effect and creating an efficient medium to promote their products and services on a global scale. Besides many of the follower of the company could be the target audience, thus helping in creating a better and efficient goods with assistance and feedback from target audience, and when the company does make change in accordance to the feedback received from customers it improves the client retention and it give an impression that the client has a say in the company’s production process and thus creating customer retention and brand loyalty.

Using social media the company can post their website address or links to their new letter and blogs, which would in turn create larger website traffic and hence would be a beneficial strategy for the company to increase the presence on the internet which in turn would boost the company’s popularity worldwide.

If a company has a promoting message and it needs to spread it to the fans and customers worldwide as soon as possible, it could simply post it the web-based social networking accounts.

Using social media accounts the company can also keep track of the activities of its competitors and the industry as a whole, in a ever changing world it is necessary for a company to consistently innovate in order to avoid becoming obsolete, hence social media is a power full medium which could a help a company to constantly and consistently innovate according to the industry needs. Using the knowledge of the competitor’s strategy the company can work accordingly to retain and grow its market base and share.

In conclusion we could say that social media has become a necessity of any company who wishes to remain a leader in its industry and wishes to connect to its consumer in order to work efficiently to match according to consumer needs and preferences.

On January 2017 Mozilla Firefox announced that it would it would categorize and display all the http format websites as not secure, followed by Google making similar announcement this year.
This announcement by two of the most used web browsers makes it necessary for all the major corporations to upgrade from existing http certification to https.

As of now more than half of all the websites worldwide lack the https secured encryption
Back in 2014 Google openly announced that https certification is an important factor which is used for ranking of websites. It is rare for Google to openly announce a criterion for ranking.
With increasing security threats in the internet it becomes more than important for website to undergo the https upgrade.

First of all the corporation must get a SSL security certificate and install in the web servers of the website.

Post certification and its installation all the links of the site must be upgraded from http to https, and the new links must be tested efficiently to avoid any server failure due to https upgrade, external resources such as Plugins, CDN (Content Delivery Network) should be upgraded accordingly. If the issues from external resource still occur one can either host the resource directly from the website or another host if possible.

HTTP/2 could also be used to ensure that the website could handle multiple request simultaneously
The SEO must not be neglected during all this customization, the SEO must be optimized to ensure that every external link directly connects to the newly customized website.
Customer application such as word press and magneto would help in ensuring that there are https redirects automatically conducted by the websites.

HTTS (HTTP Strict Transport Security) would ensure that all resources of the website are accessed via https; this ensures that there are no security loopholes in the website ensuring that the website is not vulnerable to hackers or bots.
With all these changes the website would become more secure and would help in improvements of Google ranking and thus benefiting the website.

For many years the business marketers worldwide have used funnel as a business model for marketing.

It is a virtual tool in which all the sales prospects are poured into while going through funnel it undergoes various stages and has interaction with customers and sales personnel etc depending on the stage.

In older times when there were no major mediums for marketing thus the funnel was pretty narrow because there were only few prospects which entered the funnel and even fewer which exited it. It was easier to remove the non productive marketing prospects back then. Because the customer base was small the seller and customers had a fairly mutual satisfactory experience.
With the emergence of mediums such as television, radio, the concept of mass marketing was realized which caused the wider opening of funnel, with the increase of customer base the marketing prospects also increased.

The internet has further widened the funnel. Emerging technologies such as big data have provided ample information about the marketing behavior of customer which helps them to sell their products more effectively.

Mass marketing has its fair share of disadvantages too, as it is a less personalized approach to marketing. The seller would lack the knowledge of preference of individual buyer and would have to wait to learn the overall marketing prospects.

With the rise of mass marketing, the marketer is losing his influence on individual buyers as the marketers lack the time and space to interact with individual customers.
To deal with this issue the marketer can use another emerging strategy called inbound marketing in which the marketer can use content in the form of blog post, podcasts etc. If done effectively inbound marketing would help the marketers to recognize the marketing prospects early which would help in creating a marketing strategy more effectively.
To be efficient in inbound marketing the marketer must have an appropriate customer profile called persona which would take demographics and customer behavior as factors to obtain relevant information to create a marketing strategy. This would help in creating the perception of sales personnel as a reliable consultant when it comes to buying goods.
Buy laying emphasis on personalization and consultation inbound marketing ensures that more sales opportunities are created by sales person.
With Inbound marketing not only the marketer can ensure high sales but also ensure that a positive experience is provided to the customer.

Web design is an important part of any business; it would be a grave mistake to overlook the digital presence of a business. To ensure consistent business growth one must ensure that that the web design is taken into consideration while creating a business strategy.

An impressive web design creates a sense of trust among the viewers; a website is the face of the company the more satisfactory the website performance more likely the customer will purchase goods.
Below are some tried and tested approaches to ensure a positive and satisfactory experience for designers.

  • Using video in your website generates interest among the viewers, it depends on you whether you wish to incorporate video on the home page or specific website. According to a recent survey by Statisa more than 3/4th of internet users worldwide view at videos while surfing hence it becomes more obvious to add videos in your website
  • A visitor tends to use minimum effort while surfing hence it is quite unlikely that he would click the link to obtain information about the website; here parallax scrolling comes to the rescue.
  • Parallax scrolling ensures that information about the website is conveyed to the visitor with an effort of a scroll
  • Using animation tools would help in making the website more interactive and interesting. Several websites such as Facebook, Airbnb use animation to attract visitors.
  • Using typography boring text could be transformed into an interesting visual article. It completely depends on how you use typography during web design.
  • AI is an emerging feature prevalent in web designs. A chatbot is one of the AI tools which is prominently used by the website which helps in promoting interaction with users.

Websites must be designed from the customers’ point to view, it should represent the brand and provide users the relevant information they seek while buying a product.

On 15th February Google launched a new version of a chrome web browser one of the main features of the version was that it would have an inbuilt ad block feature, it would now automatically block ads on the various websites visited.

The purpose of this update is to improve the overall surfing experience of the user, as it is found that irrelevant ads is the single most annoying issue faced by user. For quite some time usage of various third party ad block application has become a trend particularly in Asia Pacific region.

There was a possibility that these third party apps would block ads of Google display network hence Google found it appropriate to launch its own ad blocker.

But from Google point of view it cannot simply ban all advertisement on the net as it is an open secret that advertisements are the main source of Google. So it needs to display sufficient advertisements without affecting the viewing experience of the user.

According to popular user reviews advertisements such as popup ads, sticky ads in desktop and popup ads with sounds in mobile received mostly negative reviews hence these advertisements are most likely to be affected.

Google claims that at most only 1% of their publishers would be affected by this ad block feature, Google will warn websites about their failing advertisements, thus providing an opportunity to improve their advertisements.

Google would provide 30 days deadline to websites to improve their website failing to which they would block their advertisements.

It is important for online marketers to know how this ad block feature would affect their marketing strategy. Google aims to bring a coalition between publishers to provide a customer friendly experience to the user.

Although publishers would be affected by this move, the strategy of Google to introduce ad block feature is a positive move to improve customer viewing experience of a website.

A year since printerest has launched its lens as a visual search tool, the idea was considered a revolutionary step by social media analyst, but printerest had made it clear that it was still in a developing phase and it would take time to perfect as a visual search tool.

The printrest lens had a profound impact on user base, the number of printrest user increased by 140% since previous year.

There were several developments which contributed to its success such as

  • Introduction of lens in shortcut to facilitate fast search.
  • The accuracy of visual search technology increased significantly since its launch last year.
  • Collaboration with Samsung ensured that the lens reaches to the latest smart phones around the world, while Target enacted visual pursuit to their items.

Pinterest aims to launch enhanced image search which would also include text in its search. It will enable clients to discover precisely what they’re searching for. They can begin with an object s found in shop; they can utilize Interest’s Lens to learn more about the product.
It is an efficient method to incorporate the advantages of visual and content pursuit to help both the shoppers, yet in addition the retailers in fortifying their client travel between the on the web and the offline world.

Growth of business is not the destination but a journey which every business has to go through to ensure survival in the competitive industry. Although the growth of business depends from industry to industry but it is inevitable that the business would survive without growth.

Here are some business tips which would help in its growth

  • Get more customers in the existing market, study the needs and preferences of the existing markets which would cause more effective market penetration
  • By providing various incentives such a discounts to existing customers would help in increased customer base. Companies such as Google (Gmail), One Plus highly benefited from this strategy.
  • Constant innovation of product or service is a must to ensure survival and growth of business, also they should be diversified to ensure maximum market reach.
  • After the growth in existing market reaches its saturation point, you should increase your market base by setting up stores or providing services at new locations.
  • Displaying goods in tradeshow is an efficient strategy of promotion of goods.
  • While business growth is necessity, keep a check on costs while expanding the business.
  • Franchising your successful business plan ensures the fast track growth of business
  • Offering after sale services such as conducting classes and workshop on how to use goods and service effectively would ensure higher customer retentivity.
  • CSR activities such as philanthropy would create a positive image of the company
  • Usage of social media platforms such as twitter, Facebook would help in growth of business.
  • Creating a forum such as a blog would help the business to connect with their customers in real time which would help in learning the emerging needs and preferences of the customers.

A combination of various marketing strategies would ensure the efficient growth of the business which would generate higher profits for the company.

Email is one the most powerful tools a company could use to communicate with its existing and potential customers, the inbox of the visitors email could be a useful medium to directly ensure that the customer gets information about the company’s latest products and services. If used efficiently it could efficiently improve customer base more than any other social media platform. According to the top marketing experts email is the most effective medium for small to medium businesses to connect to customers and it is the most cost effective method to gain customer base.

Here are various marketing tips to ensure higher customer engagement among subscribers

  • Using new signups strategy the website could ensure net traffic on the website. By providing various incentives such as premium discount on signup would ensure a higher rate of subscription. While displaying the subscription message on the website, these aspect need to be looked upon
    • The subject line should be conversational
    • The website should inform the benefits of signing up
    • The welcome message should have link to access to the company’s social media page on various platform
  • Post sign up the websites must ensure that there are thank you mails sent to every new subscriber, this small gesture could do wonder to the customer base. As the thank you mail provides a sense of gratitude towards the new subscriber. The thank you note could be an effective medium to inform the customer about latest offers and benefits of subscription.
  • Sending teaser email to subscriber would generate a sense of curiosity among the subscriber and would help in increasing the net traffic in the company’s website. There should be effective storytelling in order to ensure subscriber retentively.
  • By continuously providing the customers with latest and upcoming offers would ensure that customers are informed about latest updates and events based on company.
  • Using various promotional contest such as benefits of sending subscription request to friends would ensure higher subscription of email, as it is basic human psychology that a customer is inclined to freebies and offers.

Besides all these measure company can do a lot to retain customer engagement such as periodically asking for customer feedback, reminder email and regular social media contest to sustain customer subscription.

In a bid to obtain high levels of organic search but there are various aspects that need to be kept in check in order to ensure there are not any major losses during search engine optimization.

  • The web designer should ensure the information on the website is both informative and interesting. To ensure that there should be proper research done on the relevant data and it should be ensured the data based on technology is up to date in order to engage customers in the website and reduce the bounce rate.
  • One should keep a track of the competitor’s content. The trending items and language used by general audience should also be analyzed in order to ensure that audience gets the answers to their queries without even asking for it.
  • Usage of keywords should be promoted while creating website content, and should be conveniently placed in both headlines and body ensuring that they are not placed out of context.

  • Meta titles tell guests and web indexes what any given page is about. In web crawlers come about, meta titles show up as the connected content. In the event that somebody is energized enough to share your stuff via web-based networking media, the Meta title flies up as the main line of content. Meta titles ought to be compact, educational, and exact. They have to catch individuals’ consideration. Google will show the initial 50 to 60 characters of a title — so come to the heart of the matter
  • A good search engine optimization would consist of various keywords which would capture the visitors attention, while writing keywords one must also ensure that the keywords are not too technical and perplexing.
  • One should ensure that long tailed keywords are used so that the keywords are specific to the company’s product and do not get lost by using short key words which could be lost by competitors using similar short keywords.

Search Engine optimization is more of a logical concept where proper research and execution can provide enormous rewards in the form of organic searches and it should be used efficiently.

• Web designs have become more than just traditional web deigns. The web designers of today not only work on making the website visual stunning for the viewer but also ensuring that the website has ease of usage for the user
• Conversational UI (User Interface) is an important aspect of any website, it shows the website’s interactivity, UI helps in creating a sense of customers satisfactory experience
• Using various GIF help in making a website look attractive and interesting, various software such as Photoshop can be used to create gifs
• Responsive design are made which are adaptable to various devices and platforms, gone are those days when websites were made based on PC, now different websites with UI are used in accordance to the different devices such as mobile, tablets etc
• There is minimum usage of web design rather more information is displayed on website in form of cards, prominent streaming sites such as Netflix and amazon prime use this designing strategy to make website attractive.
• Data analytic tools are another feature which is gaining prominence, the feature allowing the users view and infer statistical and graphical data help in generating interest among viewers.
• Using authentic photographs in small number create a sense of honesty among the viewers which helps in boosting the website’s overall popularity
• Using material design the quality and content of the page could be improved, it is a method for planning to make an order of significance and significance on the page, attracting the client’s concentration to various territories at the same time moving and reacting to the client’s activities. It has become a must in web designing and become popular because of its adaptability in various platforms.
• Although long scrolling websites is a double edged sword, websites such as facebook and twitter use long scrolling design method. If the web designer could use innovative methods to make website interesting it could do wonders for the website, new feed is one of the many examples where long scroll has been used efficiently in websites
• Using big and bold typography message manage to give subtle message to the viewers and that’s why it has become a trend to showcase large typographic messages in website homepage.