The 2018 Mobile world congress is to be held in Barcelona on 26 February 2018- 1 March 2018, it is the largest exhibition of mobile phone industry worldwide. Various conferences are held through the congress in which are based on trends, issue and challenges of mobile industry throughout the world.

Looking forward to mobile phone congress in 2018, it would be convenient to look at the finding of the growing mobile trends in India.

  • In 2020 it is estimated that India would become the largest smart phone market in the world, hence it would be appropriate for mobile manufactures and software developers worldwide to focus on Indian consumers. In India where the android market has a lion’s share of mobile market but there is steady growth of iOS platform users, which explains the Apple decision to manufacture their I-phones in India.
  • In the era of cloud computing demands of applications which could sync and store data on cloud are increasing but in case of India internet penetration and connectivity still remains a major issue , hence developers need to create application in which sharing or storage of data could be done offline.
  • In the past 5 years India has undergone rapid socio-economic changes, for instance during demonetization in 2016 the usage of mobile wallet apps such as Paytm, M-pesa increased significantly. At its peak in 2016 Paytm was conducting 529 transactions per second. Hence while developing apps for Indian population the developers should keep a watch on socio-economic situation of India in order to provide maximum benefits to customers and generate a large market share thus ensuring a win-win situation
    Internet of Things is another emerging trend which has a huge scope and potential in India various applications with assistance of government of India could help in providing important information to important information such as health care facility, logistics, governance etc.
  • With 4g services increasing becoming cheaper in India, application with rich video content are in high demand, hence designer should focus on creating a applications with rich video content.
    According to a survey from business wire the consumer spending on Augment and Virtual reality products would reach $143.3 billion in 2020, in which India would have a major share. Besides entertainment there are various outcomes with these innovations which can be useful to rising economies. The innovations can help planners, structural architects, and vehicle fashioners make better outlines for structures and autos. Medicinal experts can have a superior perspective of human life structures with AR and VR.

Computer designer is one of the most ambitious jobs currently in the IT industry; there is huge demand of graphic designers in different service and sector. Besides having necessary skills, it is important to have an impressive portfolio to showcase your talent. On an average a designer’s portfolio is read for about 10 seconds by a recruiter hence he needs to make most of the time in order to secure a job as a designer in the desired company.

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Digital Marketing Trends in India 2018-2020: 

Introduction of 4g, data cost reduced, increasing craze of smart phones and their addiction has boosted digital revolution in India. The step is will definitely lead to replacement of traditional media within three years, as per the report of Economic Times. The Indian digital ad industry is currently stuck at around Rs. 8202 crore.

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We are living in the era where starting a business is quite easy but managing the profit & making revenue from the day 1 is very much difficult. The scope of the internet marketing in India is not limited to the business nature today; it applies to all kind of businesses. When you open the business, the biggest challenge that you face is to bring potential customers to on-board and take your services. To resolve the same issues you should do these 5 things to make it happen,

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Website Could Be The First Point Of Contact For Any Organization Online And Digitally These Days. In The Market Of Tremendous And Extremely Aggressive Competency, It Is Very Important To Have A Website Which Could Attract Your Customer And Client On One Hand And Also Display Your Portfolio And Build Your Brand Reputation On The Other Hand.
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Online Marketing Is The Group Of Powerful Tools Which Is Used To Promoting The Product Or Services. Through The Internet Medium.

Online Marketing Has A Wider Range As Compare The Traditional Marketing Because Through Online Marketing We Can Promote Our Product Or Services Through Website, Face Book Or Digital Marketing Or Social Media Marketing. On Other Hand Traditional Marketing Is Also A Most Recognized Type Of Marketing There Are Several Type Of Traditional Marketing Are- Print, Broadcast, Telephone, Newspaper Etc.
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Web designing these days is a current trend as a basic key to the proper and efficient marketing for any Website could be the first point of contact or interaction between the B2B and B2C client of any organization. So it could be design in a way that it can give optimum result and also should be design in a modern and interactive so that the any type of customer can understand and interact with the brand or product in a simple and easy way. It can benefit organization to collect relevant data. Read More