Why Search Marketing Matters in 2018?
When it comes to marketing we could see that marketing was based on seeking customer base, there was too much content which was based on seeking out businesses on their own terms. But now the whole spectrum of business has changed, now customers are seeking more about how could companies ensure that the product formed is exactly what customers are seeking for.
Also, now with user base shifting from pc to mobile the search results of only the first 5 page are relevant whereas rest of the pages are termed are irrelevant.
The major trends in search marketing are new customer journey, blockchain and decentralized economy, optimized voice search and strategies for search transformation.
In conclusion, we could say that search marketing is a vital part of marketing and now marketers need to be more specific compared to previous search engines.