The search engine results page of Google has consistently became more detail oriented, as user require adequate information about the links before they decide whether to click on the links in result page or not. A usual Google search displays relevant information about the link unlike in traditional search engine which generally display a list of links. Rich results have become a USP of a search engine which also include product review, recipe of a product etc.

Rich results in a search engine have many benefits of its own such as:

  • It makes easier for user to use the search engine and visit the desired website via search engine
  • It ensures lower bounce rate for the search engine
  • Due to detailed information about the results it also help in providing high click through rate, as the information is more easily accessible due to higher efficiency of search engine.
  • All these factors working in tandem would help in increasing the website ranking and net traffic hence rich results is important for a search engine.

    Structured data is all the information of the webpage and its relevant content. The major known structured data are JSON, Micro data and RDFa, of the three JSON is considered the best majorly because of its clear and precise data. Besides that it is being recommended by Google itself, which makes it a default choice of structured data.
    While structure data are the format of the data, schema markup is the language or vocabulary of how the data is written. Search engines such as Google analyze and asses the schema markup to ensure it is correct. As long as markup is not used as hidden content, the markup does not directly affect the organic search of the website.

    In December 2017, Google launched the rich test results tool to analyze whether the given website page is eligible for rich results; it is an efficient tool to quantify the efficiency of the website. If the website is rich enough, it could be sent to the testing tools using Google, although the tool is in its prototype stage it would be an efficient tool in future.

    The can be instances when the content of the website would have to be edited consistently in order to obtain rich results. It could also take 2-3 week to obtain desired rich results; hence patience is a necessary requirement to obtain rich results.

    In conclusion implementing rich data in SEO (Search Engine Optimization) is the paramount priority for any website, launch of Google rich results tools justifies the importance of rich results in a website.
    Providing more relevant results and information would be the priority for any search engine

    SEO (Search Engine Optimization) is still an important part of any digital marketing strategy of a website, but generating revenue from organic search is still an effective medium for an organization to earn money and popularity on the internet. In fact, numerous organizations, including the London based SEO office – Go Up are working on creating strong, SEO and ensuring that it is search engine friendly.

    Here are some reasons why you should still opt for SEO

    • The systems utilized to enhance SEO still work. Despite the fact that data based on organic traffic from Google was pulled reasonably as of late, the procedures themselves stay sound.
    • The way search engines are developing, it isn’t likely that SEO will stop to be successful whenever within a reasonable time-frame. In some way or another, even sound and video, at last, rely upon catchphrases the same as conventional content-based substance; this connection guarantees the proceeded with the achievement of SEO procedures as long as it exists.
    • Contrasted with the expenses related to different types of online marketing, SEO gives goods returns on investment. While PPC may drive more income and web-based social networking might be more critical for your picture, your natural SEO from various perspectives remains a crucial factor in generating net traffic on your website.
    • Search engine tend to grab more market share than Adwords
    • In the not so distant future, the measure of activity conveyed by cell phones would surpass that of desktop computers. With this rise in mobile usage, SEO methods have opened up for organizations, for instance, local search organizations
    • SEO is more critical than ever, in spite of the present trouble everybody ends up facing with lack of the organic data traffic. Your business certainly needs a SEO methodology set up in the event that you are keen on prevailing regarding digital marketing.