User experience is the life line of any marketing strategy, without positive user experience no marketing product can survive, if a website faces negative user experience then the marketing strategy need to be modified in order to obtain a positive user experience. User experience provides a feed about how the user feels about the company. It is estimated that by 2020 user experience would be single most important brand differentiator surpassing both price and brand. User experience can reduce bounce rates for a website .It is estimated that for every rupee spent on User experience there is expected returns of about 100 rupees this making user experience a profitable venture for companies
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