Google has become a global standard for Search Engine Optimization, digital marketing strategies of organizations are centered on Google’s SEO. Google is the best source of digital advertisements.
Here are some instances where Google is doing right when it comes to digital marketing.

For starters, Google has introduced an SEO audit to its lighthouse extension which helps in analyzing a website’s basic SEO which would help the website to work better.
Google has also made significant improvements in its search engine console, for example, the search engine of Google also consist of various filters through which the companies can assess the performance of their SEO more effectively.

There also have been major improvements in the Google’s SEO guide, using this guide you can learn all the basic of organic search and the science behind it using various mediums such as blog and web pages.